The EV Charging Revolution: How DC EV Chargers with Advertising Displays Can Bring Value to Businesses and Drivers

Home Industry Knowledge The EV Charging Revolution: How DC EV Chargers with Advertising Displays Can Bring Value to Businesses and Drivers

Under the wave of global electric vehicle ownership exceeding 320 million by 2025 (BloombergNEF data), charging piles have evolved from mere infrastructure to super interactive nodes connecting people, vehicles and business opportunities. Although the traditional DC charger can realize 15-45 minutes of rapid replenishment, there is a gap between user experience and commercial value excavation. The DC fast charger equipped with intelligent advertisement display is revolutionizing the industry with the dual-engine mode of energy supply and scene marketing.

What is a DC EV Charger?

A DC EV charger, also known as a DC fast charger or Level 3 charger, is an advanced charging station that converts alternating current (AC) from the grid into direct current (DC) before the electricity reaches the electric vehicle. Unlike AC chargers that rely on the car’s built-in converter, a DC charger delivers power directly to the EV’s battery. This “off-board” conversion process allows for significantly higher power output and, consequently, much faster charging speeds, making it ideal for rapid top-ups.

AC vs DC EV Charging: Features and Comparison

AC EV charging, also known as Level 1 or Level 2 chargers, supply alternating current to the vehicle. The EV then uses its on-board converter to change the AC to DC for the battery. This method is generally slower, suitable for overnight home charging or workplace top-ups. In contrast, DC EV charging perform the AC-to-DC conversion within the charging station itself, delivering power directly to the battery. This bypasses the car’s slower on-board converter, enabling much faster charging.

Key Features:

  • AC Chargers: Slower speeds (up to 22 kW typically), convenient for longer parking durations, uses vehicle’s internal converter.
  • DC Chargers: Very fast speeds (50 kW to 350+ kW), ideal for quick turnarounds, charger performs conversion.

Comparison Table:

Feature AC EV Charger (Level 1/2) DC EV Charger (Level 3)
Power Output 1.4 kW – 22 kW 50 kW – 350+ kW
Charging Speed Slower (hours to full charge) Much Faster (minutes for significant charge)
Converter Location On-board (inside the EV) Off-board (inside the charging station)
Typical Use Homes, workplaces, long-stay parking Public fast charging stations, highway corridors

What is the Working Principle of an EV DC Charger?

The working principle of an EV DC charger involves three main steps. First, it takes alternating current (AC) from the electrical grid. Second, within the charger unit, a powerful rectifier converts this AC power into direct current (DC) power. This conversion is crucial because EV batteries store energy as DC. Third, this converted DC power is then directly delivered to the electric vehicle’s battery pack, bypassing the slower, less powerful on-board charger typically found inside the car. This direct and high-power DC feed is what enables rapid charging.

DC Charger for EV Application Scenarios

DC chargers for EVs are deployed in various scenarios where rapid charging is essential to minimize vehicle downtime.

  • Public Fast Charging Hubs: Along highways and in urban centers, offering quick top-ups for long-distance travel.
  • Commercial Fleets & Logistics Depots: Ensuring electric buses, trucks, and delivery vans can quickly recharge during operational hours.
  • Ride-Sharing & Taxi Fleets: Maximizing vehicle uptime for high-utilization vehicles.
  • Workplace & Retail Locations: Providing a premium charging option for employees or customers who need a rapid charge.
  • Service Stations & Rest Areas: Crucial for enabling seamless intercity EV travel.

These applications prioritize speed and efficiency, making DC charging the ideal solution.

Advantages of eV dC charging​

Unlike traditional AC chargers, DC EV Chargers deliver power directly to the vehicle’s battery, slashing charging times significantly. In places like Europe and North America, a typical DC Rapid charger can boost a battery from 0 to 80% in just 30 minutes—a lifesaver for drivers on tight schedules. Whether it’s a bustling city or a highway stretch, these chargers are prized for their speed and reliability.

In Europe, cities like Amsterdam have dotted shopping districts and office zones with DC charging stations. Meanwhile, in North America, Los Angeles boasts a network of similar setups in high-traffic spots. These locations are chosen strategically to fit seamlessly into drivers’ daily lives.

Advertisement Displays: Beyond Charging

Now picture these DC chargers with vibrant advertisement displays. As drivers plug in and wait, the screens light up with content—think local business deals or city event updates. This turns a standard charging station into an interactive hub with benefits for everyone involved.

For businesses, it’s a golden chance to connect with a captive audience. Imagine a parking lot at a busy London shopping center where a DC Charger screen promotes a lunch special at a nearby eatery. Drivers, waiting for their cars to charge, are drawn to pop in, boosting foot traffic while making their downtime productive. This targeted advertising shines in high-traffic spots like malls or rest stops.

Tackling Real Pain Points: Balancing Cost and Profit

One hurdle for businesses is the cost of installing and maintaining charging stations. DC Chargers with Advertisement Displays tackle this head-on. By showcasing ads, companies can generate revenue to offset expenses—a model already proven in digital billboards and now ripe for the charging world.

Better yet, the content can adapt to its surroundings. At a U.S. highway rest stop, screens might advertise nearby motels; in central Paris, they could highlight an art exhibit. This customization keeps ads relevant and engaging, maximizing their impact.

Enhancing the Driver Experience

For drivers, DC EV Chargers Featuring Advertisement Displays aren’t just about ads—they’re a source of useful info too. Screens might show live traffic updates, weather forecasts, or nearby charger locations. Some cutting-edge DC chargers even offer interactive features, letting drivers browse menus or book a table right from the screen. This shifts charging from a chore to an enjoyable break.

In pilot programs across Europe and North America, these smart chargers are earning rave reviews. Drivers get fast charging plus a little something extra—information or entertainment to pass the time.

DC-Chargers-Equipped-with-Digital-Ad-Panels

Sustainability Meets Innovation

In today’s eco-conscious world, DC Chargers with Advertisement Displays offer a green twist on advertising. Digital screens use less energy than paper billboards and can be updated remotely, cutting waste. Plus, by spotlighting local businesses, they boost community economies—a perfect match for the EV movement’s focus on sustainability.
This blend of innovation and eco-friendliness drives both the EV industry and local growth. Drivers charge with clean energy, and businesses profit through smart solutions—a win for all.

As Dual
Port
Advertising DC Commercial EV
Charger solution provider, The following features

  • DC fast charger with 55-inch media display and up to 240 kW output
  • Customized content for your venue or additional revenue through advertising
  • Dual guns design – can charge two vehicles at the same time
  • Compliant with Open Charge Point Protocol (0CPP) 1.6 and is0 15118 (Plug&Charge) standards
  • Activation modes include Plug & Play, RFlD, QR code and optional PoS

Linkpowercharging Benefits as an Electric Vehicle Charger Factory

Linkpowercharging as the top electric car charger factory, we adapt to the changing needs of the market. Our DC EV chargers combine fast-charging high power, increased efficiency and durability with pioneering advertising displays to provide our customers with a complete DC ev solution. Whether it’s a retailer promoting sales or a city boosting public services, we can tailor the screen and features to fit.

Our chargers are ruggedized IK10, IP65, adaptable to any climatic condition (indoor and outdoor), ensuring long-term reliability. with a power ranging from 20kW to 240kW, equipped with one to tow ports to meet various applications.  equipped with one to tow guns to meet various applications, Dynamic Power Sharing Function Optional, Remote Management System, Expandable/ Upgradable Power, and PV+ESS+EV solutions, with us you get more than just a charger, you get a future full of potential.

FAQ

1. Is AC or DC Charging Better?

Neither AC nor DC charging is inherently “better”; it depends entirely on your needs and the situation. AC charging (like at home or work) is generally slower and more cost-effective, perfect for overnight charging or when your car is parked for extended periods. DC charging is significantly faster, ideal for quick stops on road trips or when you need a rapid top-up. While DC chargers are more expensive and less common, they offer unparalleled speed. Ultimately, the best charging method is the one that fits your lifestyle and travel patterns.

Home EV charging is almost exclusively AC charging. The standard electrical outlets in homes provide alternating current (AC). Your electric vehicle then uses its on-board charger (a built-in converter) to transform this AC power into direct current (DC), which is what the battery needs to store energy. While it’s technically possible to install a specialized DC fast charger at home, it’s very rare and costly due to the high power requirements and complex infrastructure needed.

While DC charging offers impressive speed, it does come with a few disadvantages:

  • Higher Cost: DC fast chargers are significantly more expensive to purchase, install, and operate compared to AC chargers. These costs often translate to higher per-kilowatt-hour (kWh) charging fees for the user.
  • Grid Strain: Their high power draw can put more strain on the local electrical grid, potentially requiring costly infrastructure upgrades in some areas.
  • Battery Health (Debatable): While modern battery management systems (BMS) mitigate this, frequent and exclusive use of high-power DC fast charging can generate more heat, which might theoretically contribute to slightly faster long-term battery degradation compared to slower AC charging. However, for most EV owners, this impact is minimal and outweighed by the convenience.

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